About BOO
Brand Story
BOO 品牌成立於 2022年。由設計師Baowen Chen所創立。BOO這單詞擁有正反兩面性，代表著品牌對於這個世界、這個社會的兩面闡述，快樂、悲傷、憤怒、喜悅等議題與情感的探討，都將會由品牌的世界觀進行表達，呈現在系列作品中。品牌logo中的兩個點點同時也代表冒號，因為BOO就像是設計師闡述意識與觀點的日記本，每一季作品都藏有想說的話，冒號是訴說話語的起始點，抑或是在探索這世界中，等待的一個回覆的過程。
For four years, Chen, Bao-Wen, has dreamed of establishing a fashion brand after graduating from the Department of Fashion Design at Shih Chien University.
“ For me, BOO is like a diary, transcribing my life’s insights into words, and words into pictures, and in the process, trying to understand the challenges of life. I find self-healing in recording these emotions and feelings and transforming them into creative subjects. My emotions are expressed through it.”
The SS23 collection is the first under her own label, BOO, which is introduced as ‘Preface’.
Awards & Achievements
